Our Mission

Somewhat in the spirit of new year resolutions, it seems appropriate at the dawn of 2014 to say something about our mission. When I re-built the website, the launching of which was one of the Studio’s highlights of 2013, one of the many improvements was to include on the About Us page a mission statement, which read — until today:

 To revive the art and craft of frame-making by restoring its basis
in the art of the joiner, the cabinetmaker, the woodwright;
in the inspiration of nature and its materials;
and in the instincts, imagination and
intelligence of the craftsman;

to design and make frames the best we can;

and so to serve our customers
in the true mission of art—

to bring beauty to the home and to everyday life.

But today I’m tweaking it just a little (most successful improvements in the world are incremental). In the spirit of a post from a couple of years ago: “Provide: the Motto of Business In the New Economy” I’m working in the crucial word “provide.” So here’s our mission statement: 

 To revive the art and craft of frame-making by restoring its basis
in the art of the joiner, the cabinetmaker, the woodwright;
in the inspiration of nature and its materials;
and in the instincts, imagination and
intelligence of the craftsman;

to design and make frames the best we can;

and so to provide for our customers
and serve the true mission of art—

to bring beauty to the home and to everyday life.

Not too exciting perhaps, but how many of us would be better served with new year resolutions that aim to make things just a little better?!

In any case, if you want ambition and resolve, I’ll leave you with these words from Thomas Carlyle (which I wholly endorse):

“The glory of a workman, still more of a master workman,
that he does his work well, ought to be his most precious possession;
like the honor of a soldier, dearer to him than life.”

 

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